The First Fruits curates omakase-inspired fruit gift boxes with premium fruits sourced worldwide, ensuring each box is unique. I led festive and evergreen campaigns, positioning the brand as an elevated gifting experience. Strategic collaterals and targeted messaging drove a 50% increase in sales and boosted repeat purchases.
By tailoring visuals to Millennials and Gen X (25–45), the brand maintained a professional, trustworthy image, attracting new corporate clients for staff and client gifting.
For Christmas 2024, I curated a green and red color palette in the catalog and applied a premium watercolor theme across greeting cards and banners—strengthening brand consistency, seasonal engagement, and premium positioning
Gifting Train Intitative
I developed a ‘gifting train’ initiative for our fruit gift boxes, where each recipient received a promo card with a unique code to encourage peer-to-peer gifting. This campaign was designed to spark a viral gifting loop, boosting seasonal engagement while driving measurable outcomes such as customer acquisition, repeat purchases, and increased brand awareness. Tracking promo code usage and referral conversions provided clear insights into campaign performance and ROI.
Social Media Marketing
For the Christmas campaign, I developed engaging social media captions to complement a diverse content mix, including product photography, KOL collaborations, BTS videos, and festive recipe videos. This strategy leveraged seasonal storytelling, relevant hashtags, and clear calls-to-action to strengthen brand presence, drive engagement, and inspire gifting ideas during the peak holiday season which boosted our followers count by 200 and 30% boost in our account viewing