For The First Fruits Mother’s Day campaign, I targeted millennials (mid-20s to early 30s) with a playful concept based on the insight that moms say ‘I don’t want anything’—but secretly appreciate thoughtful gifts. Messaging and visuals were designed to be fun, relatable, and emotionally engaging.
Social Media Marketing
For social media marketing, we conducted street interviews about Mother’s Day wishes and whether moms really say ‘I don’t want anything.’ Paired with a fun, themed promotional video, the campaign leveraged a relatable and playful concept that boosted product interest, increased user engagement, and drove awareness—ultimately contributing to a measurable lift in sales.